DATUM
Step 1 of 8Lead captured

Growth for service businesses

Stop wasting your ad dollars.

Contractors, roofers and arborists book more jobs in 90 days or less with Datum Root.

Ads · Landing pages · Automation · CRM

Turn wasted ad spend into booked jobs. Datum runs your ads, your landing pages, your follow-ups and your customer records as one system, built around the way service businesses actually work.

See how Datum works

Currently building forTree services · Roofing · Fencing

ScrollMeet Datum ↓

  1. Step 1Lead capturedJordan E. · Oak removal
  2. Step 2Appointment bookedThu 9:00 · on site
  3. Step 3Estimate signed$2,400 · signed on his phone
  4. Step 4Invoice sentDeposit requested
  5. Step 5Invoice paid$2,400 · in your account
  6. Step 6Job closedCrew B · done by noon
  7. Step 7Review requested1 tap to review
  8. Step 8Re-engagement sent214 past customers

01 · Ads

We run smarter ads. Not just more ads.

We run ads where your business is most profitable, at the times customers are most likely to need you, then keep optimizing to bring in higher-value jobs while cutting wasted spend.

Storm Chasers

The problem
After a storm, every roofer and arborist in town is chasing the same phones.
What Datum does
Storms create demand. Datum puts you there. 45% of homeowners who experienced storm-related damage hired a contractor. Storm Chasers watches your service area for qualifying weather; the moment a storm hits, it launches targeted ads and a neighborhood-specific landing page, runs them for a set window and shuts them off.
The result
You're first in the neighborhoods that need you, while the jobs are still open.
  1. 01Storm detected
  2. 02Campaign live
  3. 03Window closes

Source: Insurance Research Council, Catastrophic Weather Events and Mitigation: Survey of Homeowners, January 2025

Storm detected · Chicago North ShoreCampaign live · 72h window

Lightning-fast landing pages

The problem
Every second of load time loses customers who never see the offer.
What Datum does
Lightning-fast landing pages. Built to convert. Built on Next.js and Cloudflare and tuned to load in one to two seconds, so more visitors reach the offer, act and become booked jobs.
The result
Faster loads. Fewer lost leads.

Source: Google/SOASTA, Find out how you stack up to new industry benchmarks for mobile page speed, 2017

Page load time, compared with 1 secondIncrease in the chance a mobile visitor leaves.

Custom offers

The problem
Generic ads look like everyone else's.
What Datum does
Custom offers that set you apart. Seasonal campaigns with offers tailored to your local market, refreshed every quarter around your customers, your services and the season.
The result
A reason to call you, not the next truck.
SpringFree storm-risk tree assessmentDatum · seasonal offer
SummerTrim two trees, the third is on usDatum · seasonal offer
Fall · live nowLeaf-season cleanup bundleDatum · seasonal offer
WinterStorm-prep packageDatum · seasonal offer
Example offers, rotated each quarter.

02 · Automation

Scroll down to see the automation tools Datum adds after the ads.

Hover over each feature to learn more.Tap a feature to learn more.

  • Most customers go with the first contractor who answers. If you're missing calls right now, you're losing customers to the competition. Whenever you miss a call, Datum texts that customer back within seconds, offers a small discount if they book through your calendar, and confirms the appointment for you.

  • Spend less time taking notes and more time getting jobs done. Speak into your phone and Datum transcribes it, organizes the details and saves them to the customer’s record, so nothing gets lost between the job site and the office.

  • Your own receptionist, a real person, not a bot. Live appointment setters answer your calls, talk to your customers and book straight into your calendar, so you wake up to a day of booked appointments without taking a single call yourself.

  • Turn more estimates into paying jobs. Datum keeps your estimates warm with timed reminders and the occasional offer, nudging customers until they’re ready to say yes.

  • Once a customer buys, they're far more likely to buy from you again. Datum sends personalized emails and texts with seasonal offers, so past customers come back without you doing extra outreach.

  • Once a job is done, Datum texts your customer a direct link to leave a Google review. No more chasing.

TAP OR SCAN TOLEAVE US A REVIEWNFCTAPOakline Tree Co.Posting publiclyRate and reviewPostReview requested · 1 tap
  • Counter stand · NFC + QR
  • Crew keychains · NFC
  • Opens your Google review page

03 · Tap

Datum Tap. Turn every customer interaction into a review.

Reviews happen in the real world. Datum Tap puts an NFC and QR stand on your counter and an NFC keychain in every crew member’s pocket. A customer taps their phone or scans the code and your Google review page opens on the spot. No link to text. No “I’ll do it later.”

Create and download your free QR business card Create your personalized QR code for free

04 · Pricing

Choose the Datum that fits your business.

  • Datum Software

    $299/ month

    • Datum CRM, your one source of truth
    • The six automations
    • One landing page
    • Calls and texts billed at cost

    No ad management or Storm Chasers.

  • Datum Web & Software

    $399/ month

    • Everything in Datum Software
    • Two landing pages
    • Full custom website redesign
    View our website work

  • Custom growth & marketing

    Your business is unique. Your marketing should be too.

    • Storm Chasers
    • Ad campaigns and ongoing optimization
    • Seasonal custom offers and local landing pages

Live appointment setters are a staffed add-on on any plan. No contracts, no cancellation fees. After checkout you'll get an email and a text within 24 hours; onboarding usually takes 7–⁠10 days.

05 · Plan

Build your business. Let Datum handle the rest.

From winning the lead to getting paid and booking them again, Datum runs the system so you don't have to. Tell us where you want to grow and we'll map out a plan around your services and your market.